The Challenge: Bring product information together
As many large organisations grow and explore new strategies, data and applications often become fragmented and separated across several logical and physical locations. This can lead to conflicting and duplicated data, resulting in confusion for users and possible loss of revenue for the organisation.
Vodafone’s Sales and Marketing Teams were struggling to collate product and pricing information spread across several applications. A clear requirement emerged to rationalise and centrally locate all sales and marketing data into one system. As a current supplier to Vodafone for software development and hosting services, Flowmoco were approached to help with this new project. The resultant application would become ‘Vodafone Catapult’.